Growing Your Business Over the Summer
Summer is usually the time to relax and get lost in those long hazy days. However, the year’s hottest season is the prime time for getting others excited about your business. There’s more time to let your community know you’re own for business. So, here are some strategies below that might work to make this a profitable Summer!
Devise a marketing campaign
Marketing is the key to any business’s success, and Summer is the perfect time to push you and your brand. There’s always an opportunity to advertise your business, especially during the hottest time of the year. A marketing campaign must tackle multiple tiers — print, digital, social media, etc. — while zeroing in on your key demographic. The best tactic must center around everything from visuals to wording that is cohesive while tailoring your marketing to respective platforms and outlets.
Participate in local events
Get you and your work out there. The best way to do this is by searching the internet or asking for referrals from mutuals about local events for small businesses or entrepreneurs. Summer is usually the time when most cities and towns put on outdoor or indoor festivals. All you need to do is apply and wait to see if you’re approved. Make sure your work is ready for viewing (and purchasing), your marketing material is printed, and all your supplies are ready for set-up.
Summer savings and sales
Summer is the season for fun in the sun and amazing sales and savings. Large and small businesses usually offer discount prices on items or a special deal for services in a highly competitive market. You can do the same by offering sales throughout the season (especially for summer-oriented holidays, i.e., July Fourth). You can even have occasional savings during those long days to entice returning customers and new leads.
Summer-themed contests/sweepstakes
Summer sales and offers are great ways to entice customers, but there’s nothing like a good contest or sweepstakes to increase your traffic and profile. Creating and marketing a contest can bring people’s competitive nature (and increase those sales). These spur great word of mouth if the competition includes a fun prize. These can be a win-win for any business looking to grow.
Concentrate on the season
Don’t limit your summer deals and contests to special occasions or holidays. Make sure you spread the Summer love for the entire season. Use the summer aesthetic in promotional material for some fun visuals. Create or use summer-themed imagery to capture the attention of potential clients. Create social media posts focused on the hottest season with a bit of fun and relaxation. Even highlight some of your Summer fun to connect with potential leads.
Take what you need from this advice to make this Summer go from red to black.
Originally published at http://adreonpatterson.net on July 25, 2024.
